More and more companies are deciding to combine the traditional offline sale of their products with an eCommerce web design Dubai, that is, a non-physical store that offers a service for the sale of products or services online. On the web you often hear about the great successes of online shops, strong and profitable communities, staggering turnover and your thoughts immediately turn to the big giants such as Noon and Amazon in United Arab Emirates.
Indeed, this trend is justified by comforting signals from the market: in fact, according to a study by Si3 Digital, commerce on the web is a market worth 13.3 billion Dirhams , with a significant participation by startups. This means that online sales are a booming market and that eCommerce web design Dubai has been in constant double-digit growth for over 4 years – despite the crisis that has hit globally.
The value of eCommerce went from 5.6% in 2019 to 9.2% in 2021 on the total of all retail sales, significantly increasing product sales in some sectors such as clothing and publishing. But there are also much more striking cases, such as that of sites that sell coffee capsules: if the cup languishes in bars and the capsules remain on supermarket shelves, on the net, on the other hand, sales grow.
And what about the big players in this expansion, mobile devices? Sales from smartphones and tablets show a 100% increase in 2020 compared to the previous year, exceeding a turnover of over 1.2 billion dirhams in Middle East and North Africa (MENA) region only; this trend, as confirmed by the data on mobile traffic in 2021, which has surpassed that from desktop devices.
It is therefore an absolutely propitious time to think about starting an eCommerce web design Dubai because there is a concrete possibility of growing your business: thanks to the web it will be possible to expand your catchment area by offering an alternative to the traditional physical store. But if you are still not convinced, here are
Table of Contents
5 good reasons to start an eCommerce web design Dubai
Always open
Having an online store in Dubai will allow you to keep your shop open 24 hours a day , 7 days a week, 365 days a year: your users will be able to reach you comfortably from home whenever they decide to do so, in complete freedom, without the need for you to accompany them throughout the sales process. Indeed, they will be able to visit the pages several times, write to you and interact with you always.
Increased visibility and brand improvement
Through a constant indexing activity (which search engines like Google carry out independently) your site will be visible among the search results of the main engines and this will make you reachable by more and more users and therefore by more potential customers. Furthermore, you can be reached by customers who for geographical reasons would never have visited your shop: an online shop can be reached by anyone. And again, your brand increases in popularity and diffusion , increasing what is called brand awareness.
Reduction of management costs
Having an eCommerce web design Dubai allows you to drastically reduce management costs compared to a physical shop in Dubai: it does not require a property and avoids the costs of all utilities, such as Dubai Electric & Water Authority (DEWA) , Dubai Land Department, Mall security etc. And as regards the sales staff, you can decide whether to train the one already available or whether to add a specialized figure who deals with eCommerce at 360 °.
Site and customer monitoring
Thanks to the exploitation of some analysis tools connected to an eCommerce web design Dubai, it will be possible to keep several factors under strict control: which pages do customers visit most? What are the best-selling products? How many pieces are left in stock? With the free Analytics tools made available by Google it is also possible to find out from which geographical area visitors come, how long they stay on the site, where they click, etc. In practice, for the first time, it will be possible to have detailed information on consumers and their purchasing habits without having to resort to profiling activities and questionnaires.
Customer loyalty
Just like in physical stores in Dubai, users who shop in an online store and are happy tend to repeat the experience. Through very simple digital marketing practices it is possible to improve and make constant consumer loyalty ; email marketing , social media marketing for example, are the powerful and free tools, which is within everyone’s reach and spread all over the world; the simple management of a Facebook page allows you to establish a direct line with visitors and to promote our products. And, after a few years, it will be possible to stand out from all competitors by adopting one or more of the best practices in the world of online sales .
Of course, having said that it would seem very easy and one wonders why on the net one feels about eCommerce web design Dubai that do not attract visitors or do not sell enough. The answer is very simple: once a site has been created, it must be able to be found by users and search engines! In order to allow an excellent shopping experience, you will need to have sufficiently informative content, be traceable and searchable by Google, Bing, Yahoo! and other engines.
How can all these things be done? The answer is: relying on expert hands for the creation of its eCommerce, an eCommerce agency capable of offering competence, seriousness, knowledge of the web markets approach applicable in United Arab Emirates (UAE).
In particular, this agency will have to: offer their advice on the usability of the site, to guarantee customers a friendly environment, so as to entice them to come back for other purchases work for the correct positioning on the search engines of your eCommerce web design Dubai, in order to make your pages and your products more easily traceable by those looking for them
it bases digital marketing campaigns to ensure visibility, promote offers, build customer loyalty both with paid tools and on social networks (such as Facebook, Twitter, Linkedin, Instagram).
It is clear to everyone, reading these lines, that the good reasons for starting an eCommerce web design Dubai are not actually just five; indeed, depending on the company that decides to exploit the potential of the web, the advantages can be many more; for this reason, before throwing yourself headlong into this business, you need to be able to count on a partner who is able to help us make the most profitable decisions.
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